College dropout Waqas Ali cofounded Markhor, a luxury men's shoe brand to promote Pakistan's indigenous shoe craft. The brand retails online, cutting out the middle-man and helping small-time artisans make a profit. Initially funded through a Kickstarter campaign, Markhor has worked with over 100 craftsmen and craftswomen in the country. Markhor is the first Pakistani startup to be accepted into -- and backed by -- Y Combinator. In 2012, the duo launched Markhor — an online shoe brand that connects indigenous shoe-making craftsmen to global customers — but their journey was not a walk in the park. “The idea started with our small digital media company that provided assistance to people who were not familiar with technology. We would train them on how to use the internet for communication and business proposals,” recalls Ali. It was during this time that they first met Hussain who was striving to keep the craft of shoe-making alive and was convinced the internet was ...
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